Semantic Signatures^® are TextWise's patented contextual targeting technology. They innovate beyond simple keyword-based or category-based models currently used in so-called "contextual advertising" and deliver a new level of context-driven advertisement matching.

Semantic Signatures^® is the only contextual advertising solution with:

• Precision that outperforms our competitors to obtain significantly higher ad-to-web page relevancy
• Speed/Scalability powering real-time placement
• Automation to support a dynamic environment
• Universal Appeal going beyond the English language to capture the global market

Semantic Signatures^® capture meaning through concepts, not keywords — including multiple meanings and topics within a single document. As a fully automated and real-time contextual targeting system for both advertisements and web pages, they provide a robust, scalable, and easily maintainable solution for advertisers.